Las Vegas has taken the trend for fresh farm produce to a new level. While cities across the nation are opening weekend farmers’ markets in parks or town centers, Las Vegas is hosting a farmers’ market in a warehouse leased by Mario Batali. Dubbed Molto Vegas Farmers’ Market, the warehouse opens every Thursday from 11 a.m. to 1 p.m. It is located just a block away from the Strip, and it was created to support sustainable agriculture.
According to Doug Taylor, chef for Batali, who appears on a YouTube production about the market, it began first for chefs, but later opened to the public. http://www.youtube.com/watch?v=I0J0OLDrl2o The market serves about 200 people a week and offers fresh fruit and produce from farms located within a 150-mile radius of Las Vegas including North Las Vegas (apples), southern Utah, southern California, and Arizona.
Shoppers choose from crates that are staked near boxes containing stored items from Batali’s three Vegas restaurants: Enoteca San Marco, Carnevino, and B&B Ristorante. The warehouse also houses freezers for Batali’s famous dry-aged beef.
In a city whose summer temperatures often reach 115, an indoor, air-conditioned Farmers’ Market is the perfect solution for those cooks who want to have naturally grown, farm-fresh products.
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